Colgate Dentist First

Expert Lecture


Topic: Practice Management

Speaker: Dr. Krishnaraj Ganeshnarayan

Venue: Hotel Adarsh Palace, Belgaum

Time: 7 pm to 10 pm on 27th December, 2019

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About Speaker

Dr. Krishnaraj Ganeshnarayan is a:

  • Health care professional, surgeon, researcher, mentor and academician with over 17 years of experience in providing Clinical Periodontal Care, Administrating Patient Care services, Quality Assurance, Performing Translational Research and Academic Teaching for undergraduate and postgraduate dental students.
  • Ph.D. (Oral Biology) from the University of Medicine and Dentistry, New Jersey, USA in 2012.
  • Certified in Infection Control approved by the New York State Department of Health, USA.
  • Certified in HIPAA regulations, UMDNJ, USA
  • Masters in Dental Surgery (MDS Periodontics): Completed a 3-year program in Periodontics from SDM College of Dental Sciences in 2004.
  • Bachelor of Dental Surgery (BDS): Completed a 5-year BDS program from VS Dental College, Bangalore in 1999.

Lecture synopsis

Practice Management
  • Dental practices today are very different from the practices of yesteryears. As the dental practices are evolving with new technologies and more competition, it is important to ensure that practices today are in line with patient expectations.
  • The simple difference between practices that are successful and those that aren’t are no longer just the clinical skills, but the practice that understands the requirements and meets the expectations of the customer, i.e. the patients.
  • The practice management lecture delves on some important aspects of dental practice including;
    • Customer Service: Tips and tricks on ensuring best possible service to the patients
    • Marketing: Advice on what kind of marketing works and how to get the maximum leverage out of a limited budget.
    • Business Intelligence: How to understand whether the practice is successful or not. What is the benchmark for a successful practice
    • Complaints and reputation management: How to handle a disgruntled patient and how to ensure that patients are satisfied with the treatment provided
    • Software and inventory management: developing a system of accounting, maintenance, follow ups and back end operations are important for the smooth functioning of a dental practice.
    • Crisis Management: Scenarios of actual crisis that can occur in a practice and how to address them is covered.